🟦 Новый пост Сева в LinkedIn IKEA got AI right. They replaced 8,500 customer support roles with AI and got $1.4B richer. The key detail: they didn’t fire people. They retrained them into interior design advisors, moved them up the value chain, and turned automation into a new revenue line. Now the question: will Plurio replace performance marketers? My answer: yes and no. It will replace a huge amount of performance marketing work. And the best marketers will become dramatically more valuable because of it. What Plurio already does today: ✅ You used to spend hours staring at dashboards. Now Plurio does deep analysis in minutes. ✅ You used to model budget allocation in spreadsheets. Now Plurio gives the optimal split across channels, campaigns, and ad sets. ✅ You used to review creatives manually and tweak bids by hand. Now Plurio kills, scales, and relaunches creatives directly inside ad accounts automatically. ✅ You used to make Google / Meta / TikTok optimization calls on intuition. Now Plurio analyzes historical data with ML models and suggests automated optimization rules. AI doesn’t replace marketers by doing the strategic job. It strips away the repetitive work: dashboards, spreadsheets, manual bid edits, repetitive optimization loops. Then, instead of a large team doing routine operations, one strong leader can run an automation system at 10x the scale. Don’t keep people trapped in low-leverage work. Move them above the routine. Image source: Chris Donnelly 🔗 https://www.linkedin.com/posts/sevaustinov_ikea-got-ai-right-they-replaced-8500-customer-activity-7488246260039200768-DW9C